Department of Research


CORPORATE FOOD PYRAMID

The Corporate Food Pyramid, written by Freydis

Brands and logos are certainly a study in their own right, but on a more practical level for the average consumer merely sorting out which brand fits with which company is an often daunting task. This report focuses on the food industry, an important one to map out because it effects everyone since we all have to eat and most of us buy it rather than grow it ourselves. And this report is by no means an attempt to create an exhaustive list of every food company and their respective brands but thanks to the miracle of predatory capitalism we can get the majority of food brands by merely listing the few largest corporations. In that regard the top three global food companies are Nestle, Kraft and ConAgra in that order.

We all should be concerned about powerful monopolies dominating a sector that we critically depend upon for sustenance. Further the quality and health value of those products should be questioned. Even a cursory scan of the top food makers is enlightening in this regard. Salt, sugar, fat, alcohol and nicotine, and all of the above from one source, in some cases!

Another issue - rapid brand multiplication without significant product alteration, especially prevalent with soft drinks, may increase item sales but ultimately just adds to confusion. Concocting multiple alternates of the same or nearly identical product creates an illusion of choice but mitigates the ability of the consumer to make accurate purchasing decisions or to support or penalize corporate actions. This report will hopefully aid analysis of those and other concerns.

Brandscape information varies widely from one company to the next. Some are obviously eager to list every product they make, other companies barely post anything on their corporate web sites making it difficult to research. Some like Nestle even use their brand information as a forum to advertise their products at the same time! Talk about insecure. Some Like Mars are both privately owned and intentionally secretive which doesn't make research any easier either. Furthermore, company web sites varied widely in aesthetics and accessibility, from the impressive to the downright awful. My vote for best web site here goes to ConAgra and the worst is a toss-up between the beer companies with their pointless (and ineffectual) under 21 age checker on the front page and Coke with its front page advertisement. Also note that private companies (and apparently European ones as well) are not under the same legal restrictions to release certain critical financial information as those public companies based in the United States, hence the '?' in some cases.

You Have Buying Power

Money is power, everyone spends money therefore everyone has power; don't squander this power - use it wisely. Nearly every consumer product has an alternative. If you don't like a store don't buy there; if you don't like the products or lifestyle a company promotes, don't buy their products and if you really dislike them you can go one step further and boycott them outright and tell others to do the same. And companies do promote lifestyles but they will often carefully target their adverting to only reach the segment they want. For instance Coors (beer) and Subaru (cars) target homosexuals -  if you don't support that lifestyle, don't buy from those companies or conversely if you do, consider buying their products.

This sort of effort only works if you know about the company and you know what their products are. This may seem simple but it's actually a very confusing task because brands are not always clearly connected to the parent company. Food products are just one niche but that's the focus of this page. Kraft foods is a prime example of brandscape confusion. Kraft dominates the American food market selling artificially flavored, colored and preserved food products laced with chemical compounds only a chemist could tell you what they really are. Even less healthy are the cigarettes the parent company of Kraft, Philip Morris, makes a fortune selling around the world. This confusion is intentional, just recently Philip Morris changed its name to the more nebulous and thus safer name of Altria. Can you figure out why they did this? Think about it.

Every consumer has significant power through the purchases they make on a daily basis - more so than they realize because even the largest company has a bottom line. Especially in a competitive marketplace boycotts and the actions of astute consumers do make an impact and corporate decision makers will react to public demand. 06.03


Altria Group, Inc.
(Philip Morris Companies)

Philip Morris is a holding company whose principal subsidiaries are engaged in the manufacture and sale of various consumer products, including cigarettes, packaged and processed foods and beverages. Kraft Foods Inc., is engaged in the manufacture and sale of various consumer products, including cigarettes, foods and beverages and beer. Philip Morris Capital Corporation, another wholly owned subsidiary, is primarily engaged in leasing activities. Miller is a brewing company in the United States. In July 2002, the Company merged Miller Brewing Company into South African Breweries plc.

On April 25, 2002, the shareholders of Philip Morris Companies Inc. granted the Company's Board of Directors the authority to change the name of the holding company to Altria Group, Inc. The Board will retain the discretion to determine when to effect the name change.

Product Divisions:

Former subsidiary company, see entry under Kraft Foods for more information.
Miller Brewing (Beer): MGD, Miller Lite, SAB Miller, etc.
Philip Morris cigarette brands (partial list):
Marlboro, Virginia Slims, Benson & Hedges, Merit, Parliament, Alpine, Basic Cambridge,Bristol, Bucks Chesterfield, Collector's Choice, Commander, English Ovals, Lark, L&M, Saratoga, Superslims.
NYSE: MO
120 Park Avenue
New York, NY
Employees: 165,000
Chairman / CEO: Louis Camilleri, 49 2004 Pay: $23,850,000 + Stock: $4,240,000

Cadbury Schweppes

Cadbury Schweppes plc manufactures, markets, and distributes internationally branded confectionary and beverage products through wholesale and retail outlets. Cadbury is the worlds third largest soft-drink maker.

Cadbury Brands

Cadbury Brands include:
7UP, Dr.Pepper, Beldent (gum), Cadbury (all), Canada Dry, Clamato, Dairy Milk, Energade, ibc root beer, loys, mini-eggs, mini heroes, mistic, motts, nantucket nectars, orangina, slushpuppie, sunkist soda, treborallan, wispa, yowie.

NYSE: CSG
25 Berkeley Square
London, UK
Employees: 55,799
John Sunderland, 58 Chairman 2004 Pay: ? Stock: ?

June 2003 Update

  • Bought: Adams (chewing gum maker) Trident, Dentyne, etc.

Campbell Soup Company

The Company operates in three business segments: Soup and Sauces, Biscuits and Confectionery, and Away From Home. The Soup and Sauces segment includes the Company's worldwide soup businesses. The Biscuits and Confectionery segment includes the Pepperidge Farm cookies and crackers business, and the Arnotts biscuit business. The Away From Home segment represents products, including Campbell's soups, Pace picante sauce and Campbell's Specialty Kitchens entrees.

NYSE: CPB
Camden, NJ
Employees: 25,000
Chairman: Harvey Golub, 65 2004 Pay: ?

Coca-Cola Company

In North America, the top five brands in 2001 were Coca-Cola Classic, Diet Coke, Sprite, caffeine free Diet Coke and Dasani, and, in Europe, the top five brands in 2001 were Coca-Cola, Diet Coke/Coke Light, Fanta, Schweppes and Sprite.

Some major Coke beverage brands:
Aquarius, Bibo, Barq's root beer, Bonaqua, Cappy, Ciel, Coca-Cola, DASANI, diet Coke/Coca-Cola light, Dr Pepper, Fanta, Fioravanti, Fresca, Fruitopia, Georgia Coffee, Hi-C, Hit, Imperial Orchid Tea, Joy, Juggy, Kapo, Kinley, Kuat, Lift, Limca, Maaza, Manzana Mia, Marocha Tea, Mello Yello, Mr Pibb/Pibb Xtra, Minute Maid (all), Nalu, Play, POWERADE, Qoo, Samurai, Shock, Simply Orange, Smart, Sokenbicha, Sparletta, Sprite, TaB, Thums Up, Tian Yu Di, Wannabe.

All Coke Brands

NYSE: KO
One Coca-Cola Plaza
Atlanta, GA
Employees: 49,000
Chairman, CEO: E. Neville Isdell, 60 2004 Pay: ? Stock: ?

ConAgra Foods, Inc.

ConAgra Foods aims for the top shelf. It is the #2 US food company (behind Kraft Foods). ConAgra Foods is #2 in US frozen foods (behind Nestlé USA), and with brands including Butterball and Armour, is a top player in US meat and poultry sales. It is one of the country's largest food service suppliers and offers shelf-stable foods, seafood, and dairy products. More than 30 of its brands, including Banquet, Chef Boyardee, Healthy Choice, and Van Camp's, each top $100 million in annual sales. ConAgra also makes and distributes agricultural products and food ingredients; mills flour and corn; and trades food commodities.

ConAgra has four segments - packaged foods, food ingredients, meat processing and agricultural products but food accounts for 87% of net sales.

Category Brand Name
Snack Foods ACT II (popcorn), Andy Capp's Snacks, Campfire Marshmallows, Crunch 'n Munch, David & Sons (sunflower seeds), Firecracker, Gilardi Foods, Hunt's Snack Pack, JHS - J. Hungerford Smith, Jiffy Pop (popcorn), Kid Cuisine, Lunch Makers, Orville Redenbacher's (popcorn), Pemmican, Reddi-wip, Slim Jim, The Max .
'Healthy' Foods Country Pride, Culturelle, Egg Beaters, Fleischmann's, Healthy Choice, Hunt's, Lightlife, Meridian, Move Over Butter, PAM, Rosarita.
Other Banquet, Chef Boyardee, Armour, Big Mama Sausage, Chun King, Decker, Dennison's, EA Miller Beef, Eckrich, Gulden's,Hebrew National, La Choy, Longmont Turkey,Luck's, MaMa Rosa's, Marie Callender's, Nikos, Patio, Pierce Chicken, Ranch Style, Ro*Tel, Singleton, Texas Signature Foods, Treasure Cave, Webber Farms, Wolf Brand Chili, Wolfgang Puck, Angela Mia Prima Choice, Award, Blue Bonnet, Butterball, Chef Boyardee, Cook's Ham, County Line, Homestyle Bakes, Inland Valley, Knott's Berry Farm, Lamb Weston, Manwich, Margherita Italian Specialties, Oldham's Farm, Parkay, Pauly, Peter Pan, Ready Crisp, Swift Premium Brown 'N Serve Sausages, Swiss Miss, Van Camp's, Wesson.

NYSE: CAG
One ConAgra Dr. Omaha, NE
Employees: 39,000
Chairman, President, and CEO: Bruce C. Rohde, 55 2004 Pay: $10,800,000 Stock: ?

June 2003 Update

  • Bumble Bee (tuna) - sold to a 'private investor group'
  • Chicken - sold to Pilgrim's Pride Corp.

Groupe Danone

Danette, Danino, Dany, Dannon -- no matter how it's sold, it's all from Groupe Danone, one of the world's largest food producers and the world leader in dairy products (including yogurt, cheese, and dairy desserts) and biscuits (cookies, crackers, and snacks). Its Evian and other brands make it #2 in bottled water (behind Nestlé). Danone has dozens of regional and international brands, including Dannon yogurt (US), Jacob's and LU cookies and crackers, and HP and Lea & Perrins sauces. Refocused on a core of dairy, beverage, and biscuit businesses, Danone has sold off many of its grocery products and beer operations. It owns almost 45% of BSN Emballage, a maker of glass containers.

Danone claims that just four brands represent over 50% of sales. These are:
Danone - fresh dairy products.
LU - world's second largest biscuit and cracker brand.
Evian and Volvic - bottled water.

Other major bottled water brands include Wahaha (China), Aqua (Indonesia), and Villa del Sur (Argentina). Danone produces Italian cheeses under the Galbani brand name and infant food sold under the Bl´edina brand name. Danone grocery products inlcude HP Sauce (UK), Lea & Perrins (US) and Amoy in China.

NYSE: DA
17, Boulevard Haussmann
Paris, France
Employees: 88,607
Chairman and CEO: Franck Riboud, 48 2004 Pay: ? Stock: ?

Diageo plc

Diageo plc is a worldwide consumer goods company whose subsidiaries include UDV (spirits and wines), Guinness (brewer and marketer of Guinness stout and other brands).

Guinness UDV produces and distributes a wide range of brands, including Johnnie Walker Scotch whiskies, Guinness stout, Smirnoff vodka, J&B Scotch whisky, Baileys Original Irish Cream liqueur, Tanqueray gin and Malibu specialty spirit. Through the acquisition of Seagram, Diageo also offers Captain Morgan rum, Crown Royal Canadian whisky, Seagram's 7 Crown American whisky, Seagram's VO Canadian whisky and Barton & Guestier wines.

NYSE: DEO
8 Henrietta Place
London, UK
Employees: 32,392
Chairman: Paul Walsh, 49 2004 Pay: ? Stock: ?

Fortune Brands, Inc.
Fortune Brands is a conglomerate making a multitude of products from Moen faucets to Master locks to Swingline staplers and more. One of Fortune's consumer product lines is wine and 'premium' liquor.
Category Brands
Spirits & Wine Bourbon: Jim Beam, Jim Beam Black, Maker's Mark, Old Grand-Dad, Old Crow, Jim Beam Rye, Old Overholt, Distillers' Masterpiece
Small Batch Bourbon: Booker's, Baker's, Knob Creek, Basil Hayden's
American Blended Whiskey: Kessler, Calvert Extra
Canadian Blended Whisky: Canadian Club, Windsor, Lord Calvert, Tangle Ridge, Alberta Springs
Scotch Whisky: Teacher's
Single Malt Scotch: Laphroaig, The Dalmore
Spanish Blended Whisky: DYC
Tequila: Sauza, El Tesoro de Don Felipe, Chinaco
Cognac: Courvoisier
Vodka: VOX, Wolfschmidt, Kamchatka, Gilbey's
Rum: Ronrico
Gin: Larios, Gilbey's, Calvert
Brandy: Fundador, Centenario, Jacobi
Cordials: DeKuyper, Starbucks™ Coffee Liqueur, Starbucks™ Cream Liqueur, Kamora, Kuemmerling, After Shock, Leroux, Castellana, Sourz
Pre-Mixed Cocktails: Jim Beam & Cola, Jim Beam Black & Cola, Jim Beam Choice & Dry
Wine: Clos du Bois, Geyser Peak, William Hill, Buena Vista, Wild Horse, Gary Farrell, Haywood Estate, J. Garcia, Jakes Fault
Port: Cockburn's
Sherry: Harveys
NYSE: FO
300 Tower Parkway
Lincolnshire, IL 60069
Employees: 31,851
Chairman, CEO: Norman H. Wesley , 55 2005 Pay: $ 2,510,000 Stock: $ 8,690,000 

General Mills, Inc.
General Mills, Inc. is a producer of packaged consumer foods, including, cereals, desserts, flour and baking mixes, dinner and side dish products, snack products, beverages, yogurt products and foodservice products.
Category Brands
Big G Cereals Apple Cinnamon Cheerios, Basic 4, Berry Berry Kix, Boo Berry, Cheerios, Chex (all), Cinnamon Grahams, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Count Chocula, Country Corn Flakes, Fiber One, Franken Berry, French Toast Crunch, Frosted Cheerios, Frosted Wheaties, Gold Medal Raisin Bran, Golden Grahams, Harmony, Honey Nut Cheerios, Honey Nut Clusters, Kaboom, Kix, Lucky Charms, Milk 'n Cereal Bars (all), Multi Grain Cheerios, Nature Valley Low Fat Fruit Granola, Nesquik, Oatmeal Crisp (all), Para Su Familia (all), Raisin Nut Bran, Reese's Peanut Butter Puffs, Snack'n Dash (all), Team Cheerios, Total Brown Sugar & Oats, Total Corn Flakes, Total Raisin Bran, Total Whole Grain, Trix, Wheaties, Wheaties Energy Crunch,Wheaties Raisin Bran.
Baking Products Bisquick (all), Gold Medal (all), Pouch Mix (all), Quick Bread (all), Shake n Pour (all), Snackin Cake (all), Stir 'n Bake (all), Supermoist (all), Sweet Rewards (all), Wondra Flour.
Meals Bacos Bits, Bacos Chips, Bowl Appetit (all), Chicken Helper (all), Green Giant (all), Hamburger (all), Lloyd's (all), Old El Paso (all), Potato Buds, Potato Specialty (all), Progresso (all), Suddenly Salad (all), Tuna Helper (all).
Yoplait - Colombo Colombo (all), Expresse (all), Go-Gurt (all), Trix (all), Yoplait (all), Yumsters (all).
Snacks Bugles (all), Chex Mix (all), Dunkaroos (all), Fruit By The Foot (all), Fruit Gushers (all), Fruit Roll Ups (all), Fruit Shapes (all), Gardetto's (all), Nature Valley Granola (all), Pop Secret (all), Wahoos (all).
Pillsbury Big Country Biscuits (all), Peter Cottontail Cookies, Dip'ums (all), Dulce de Leche Caramel Sweet Rolls, Grands! (all), Home Baked Classics (all), Hungry Jack (all), Jeno's (all), Pet Ritz Pie (all), Pillsbury (all), Toaster Bagels (all), Toaster Scrambles (all), Toaster Strudel (all), Totino's (all).
Small Planet Foods CF Cereal (all), CF Entrees (all), CF Fancy Fruit Spread (all), CF Ice Cream Novelties (all), CF Meals for a Small Planet (all), CF Quickstart (all), CF Sorbet & Cream (all), CF Vegetable Blends (all), CF Veggie & Chicken Bowl (all), CF Veggie Bowl (all), CF Yogurt Bar (all), MG Grill Chef Barbecue (all).

NYSE: GIS
Number One General Mills Blvd. Minneapolis, MN
Employees: 27,580
Chairman, CEO: Stephen Sanger, 58 2004 Pay: $4,710,000 + Stock: $12,910,000

H.J. Heinz Company

The Company's principal products include ketchup, condiments and sauces, frozen food, pet products, soups, beans and pasta meals, tuna and other seafood products, infant food and other processed food products.

Major trademarks include Heinz, College Inn, StarKist, Classico, Quality Chef, Yoshida, Jack Daniels, Catelli, Wyler's, E-Z Squirt, Diana Sauce, Bell 'Orto, Bella Rosa, Pablum, Chef Francisco, Domani, Omstead, 9-Lives, Kibbles n' Bits, Ken-L-Ration, Reward, Gravy Train, Skippy, Nature's Recipe, Pounce, Snausages, Jerky Treats, Pup-Peroni, Wagwells, Techni-cal, Medi-cal, Meaty Bone, Ore-Ida, Bagel Bites, Moore's, Rosetto, Weight Watchers, Boston Market, Smart Ones, Hot Bites, Poppers, TGI Friday's and Delimex.

NYSE: HNZ
600 Grant St., Pittsburgh, PA
Employees: 37,500
Chairman, Pres, CEO: William Johnson, 55 2004 Pay: $6,880,000 + Stock: $7,250,000

J.M. Smucker Company

The principal products of the Company are fruit spreads, dessert toppings, peanut butters, frozen peanut butter and jelly sandwiches, industrial fruit products, fruit and vegetable juices, beverages, syrups, condiments and gift packages. On June 1, 2002, the Company merged with the Jif peanut butter and Crisco shortening and oils businesses of The Procter & Gamble Company. With the addition of the Jif and Crisco businesses in fiscal 2003, fruit spreads, peanut butter and shortening and oils are together expected to make up approximately 75% of the Company's business.

J.M. Smucker purchased Folgers coffee from Procter & Gamble for $2.95 billion in June 2008.

Smucker brands

Folgers Coffee
NYSE: SJM
One Strawberry Lane
Orrville, OH
Employees: 2,950
Chairman, Co-CEO: Timothy Smucker, 60
with Richard Smucker, 56
2004 Pay (each): $1,370,000
Stock: $780,000

Kellogg Company

Kellogg Company is a producer of ready-to-eat cereal and convenience foods such as cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts and ice cream cones. The Company also markets cookies, crackers and other convenience foods of its Keebler Foods Company subsidiary under other brands such as Kellogg's, Keebler, Cheez-It, Murray and Famous Amos, and manufactures private label cookies, crackers and other products.

Products include,

Cereal:
Kellogg's Corn Flakes, Frosted Flakes, All-Bran (all), Apple Jacks, Cinnamon Crunch Crispix, Cocoa Rice Krispies, Complete (all), Corn Pops, Cracklin' Oat Bran, Crispix, Disney cereals (all), Froot Loops, Honey Crunch Corn Flakes, Just Right Fruit & Nuts, Marshmallow Blasted Froot Loops, Mini-Wheats (all), Mueslix, Pokemon, Product 19, Raisin Bran Crunch, Raisin Bran Crunch, Rice Krispies Treats, Rice Krispies, Smacks, Smart Start, Special K (all), Raisin Bran, Low-Fat Granola (all).

Other:
Pop-Tarts (all), Eggo (all), Nutri-Grain (all), Rice Krispies Treats (all) and Special K Bar (all), Stuffing Mix, Corn Flake Crumbs.
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Product Info page >

NYSE: K
One Kellogg Square,
Battle Creek, MI
Employees: 25,250
Chairman, CEO: Carlos Gutierrez, 48 2004 Pay: $7,390,000
Stock: $1,950,000

Kraft Foods Incorporated

Kraft Foods, Inc., through its subsidiaries, engages in the manufacture and sale of packaged foods and beverages in the United States, Canada, Europe, Latin America, Asia Pacific, Africa, and the Middle East. It offers packaged food products, including snacks, such as cookies, crackers, salted snacks, biscuits, and chocolate confectionery; beverages, including coffee, aseptic juice drinks, flavored water, and powdered beverages; and cheese and dairy, such as natural, process, and cream cheeses. The company also offers grocery, including ready-to-eat cereals, enhancers, and desserts; and convenient meals, such as frozen pizza, packaged dinners, lunch combinations, and processed meats. It serves supermarket chains, wholesalers, super centers, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores, and other retail food outlets. Kraft Foods sells its products through distribution centers, satellite warehouses, company-operated and public cold-storage facilities, depots, and other facilities. The company was founded in 2000 and is based in Northfield, Illinois. Kraft Foods, Inc. was formerly a subsidiary of Altria Group, Inc.

"Today, Kraft is the largest packaged food company in the U.S. and Canada." Kraft is the world's second largest food maker.

Partial Listing of Kraft Food Brands

100% Bran
A. 1.
Air Crisps
Alpha-Bits
Athenos Hummus
Back to Nature
Baker's
Balance
Banana Nut Crunch
Barnum's Animals
Better Cheddars
Biscos
Blueberry Morning
Boca
Breakstone's
Bull's-Eye
Café Creme
Calumet Baking Powder
Cameo
CarbWell
Certo
Cheese Nips
Cheez Whiz
Chips Ahoy!
Churny
Cinna-Cluster Raisin Bran
Claussen
Comet Cups (ice cream cones)
Cool Whip
Corn Nuts
Country Time
Cracker Barrel
Cranberry Almond Crunch
Crown Pilot
Crystal Light
Dad's
DiGiorno
Doo Dad
Dream Whip
D-Zerta
Easy Cheese
Energy Bars
Ever Fresh
Family Favorites
Famous Chocolate Wafers
Flavor Crisps
Frosted Shredded Wheat
Fruit & Fibre
Fruit20
General Foods International
Gevalia
Ginger Snaps
Golden Crisp
Good Seasons
Grape-Nuts
Great Grains
Grey Poupon
Handi-Snacks
Harvest Crisps
Harvest Moon
Hoffman's
Honey Bunches of Oats
Honey Maid
Honeycomb
Jack's
Jell-O
Jet-Puffed marshmallows
Knox Gelatine
Knudsen
Knudsen
Kool-Aid
Light n' Lively
Lorna Doone
Louis Rich
Lunchables
Mallomars
Marshmallow Twirls
Maxwell House
Minute
Miracle Whip
Nabisco Grahams
Nabs
National Arrowroot
Natural Bran Flakes
Newtons
Nilla
Nutter Butter
Old English
Old Fashioned
Oreo
Oscar Mayer
Oven Fry
PB Crisps
Pebbles
Pecan Passion
Pecanz
Philadelphia Cream Cheese
Pinwheels
Planters peanuts
Polly-O
Post
Postum
Raisin Bran
Ritz
Royal Lunch
Sanka
Sauceworks
Seven Seas
Shake ‘n Bake
Shredded Wheat
SnackWell's
Social Tea
South Beach Diet
Stoned Wheat Thins
Stove Top Stuffing Mix
Sure-Jell
Tang
Tassimo
Teddy Grahams
Temp-tee Cream Cheese
Terry's
Toasties
Toblerone
Tombstone
Torrefazione Italia
Triscuit
Uneeda
Vegetable Thins
Velveeta
Veryfine
Waffle Crisp
Wheat Thins
Wheatsworth
Wild Thornberry's
Woody's cold pack cheese
Yuban
Zwieback
NYSE: KFT
Three Lakes Drive
Northfield, IL 60093
Employees: 90,000

News Update 2007: Kraft to buy Danone Cookie Division

Kraft, the world's second-biggest food maker, will add Danone's Petit Ecolier chocolate biscuits and TUC crackers to its own Oreo and Ritz brands. ...

Snacks will account for 35 percent of Kraft's total sales, up from 29 percent before the Danone transaction. Kraft will have the largest cookie and cracker market share in Europe and vault from second to first in its share of revenue in Asia. ...

Besides LU, Danone is selling brands including Petit Dejeuner, Cracotte and Ourson. The sale excludes Danone's stakes in biscuit businesses in India and Latin America. ...

Danone, which also bottles Evian water, can now ``fully concentrate'' on dairy and mineral-water drinks, ``two fast- growth categories of food products with a strong health orientation,'' Danone Chief Executive Officer Franck Riboud said in the statement. From: Kraft Offers EU5.3 Billion for Danone Cookie Division, by Ladka Bauerova and Chris Burritt, Bloomberg, July 3, 2007.

CEO: Irene B. Rosenfeld, 54 2006 Pay: $6,430,000
Stock: $2,060,000

M&M Mars Company

Mars is a private planet orbiting around chocolate, rice, and pet food. The #2 US candy maker (behind Hershey) makes global favorites, including M&M's, Snickers, and the Mars bar. Its other products include 3 Musketeers, Dove, Milky Way, Skittles, Twix, and Starburst sweets; Combos and Kudos snacks; Uncle Ben's rice; and pet food under the names Pedigree, Sheba, and Whiskas. Mars also makes drink vending equipment and electronic automated payment systems. The Mars family (including siblings Forrest Mars Jr., president and CEO John Mars, and VP Jacqueline Badger Mars) owns the highly secretive firm -- making the Mars family one of the richest in the country.

What does Mars make?

Mars produces candy and pet food (hopefully not on the same production line). Here is a list of many of those brands:
Amicelli, Aquarian, Balisto, Castellari, Catsan, Chappi, Combos, Dove, Ebly, Ethel-m, Exelpet, Fanfare, Flavia, Frolic, Golden Cob, Good-O, Kal Kan, Kan Tong, Kit e Kat, Klix, Linguanotto, Lockets, Lucky, M&M's, Maltesers, Mars, Masterfood (all), Milkyway, Mondo, My dog, Pedigree (all), Raris, Sheba, Skittles, Snickers, Starburst, Suzi Wan, Tunes, Twix, Uncle Ben's, Waltham, Whiskas.

(privately owned)
6885 Elm St.
McLean, VA
Employees: 30,000
CEO John Mars 2004 Pay: ? Stock: ?

Nestlé S.A.

With instant coffee, baby formula, and the bottled water to mix them with, Nestlé's crunch is in more than just chocolate. The world's #1 food company, Nestlé is the world leader in coffee (Nescafé) and bottled water (Perrier). Ranging from pet food to pasta, chocolate, and dairy products, its largest global brands include Buitoni, Friskies, Maggi, Nescafé, Nestea, and Nestlé. In addition to food products, Nestlé owns about 75% of Alcon Laboratories (ophthalmic drugs, contact lens solutions, and equipment for ocular surgery) and has an indirect stake in cosmetic giant L'Oreal. Growth has come from acquisitions and steady penetration into developing markets. Nestlé has about 500 factories in more than 70 countries.

Nestlé USA is a division of Nestlé S.A. which is the world's largest food company. Key Nestlé USA categories:

Category Brand Name
Beverages Nescafé coffee, NESQUIK, Libby’s juice, Kerns nectars, Taster’s Choice coffee, Nestea tea, Carnation (all), Juicy Juice, Coffee-mate, Milo powdered beverage.
Confections & Snacks
Based in Glendale, California
Butterfinger, Peters Chocolate, Nestle Crunch (all), Baby Ruth, Raisinets (all), Goobers, 100 Grand, BIT-O-HONEY, SPREE, SweeTARTS (all), Oh Henry!, Sno-Caps, Nips, Turtles, Treasures, Wonderball,Perugina.

Willy Wonka Candy Factory:
Nerds, Shock Tarts, Runts, Gobstopper, Laffy Taffy, Tart N’ Tinys, Wacky Wafers, Bottle Caps, TANGY TAFFY, LIK-M-AID, FUN DIP, PIXY STIX, The Wonka bar.

Kathryn Beich:
Imps, Golden Crumbles, Katydids, Chocolate Covered Pretzels, Gourmet Nuts, Buttermints, Truffles, Caramel Crunch, Cookies, PB Chips, Almond Bars, Screamerz, Katy’s Saltwater Taffy.

Baking Products:
Nestlé Toll House (all), Alber's Corn Meal and Grits, Libby’s Pumpkin.

Peter’s Chocolate:
Milk chocolate: Ultra, Broc, Madison, Chatham.
Dark chocolate Burgundy, Viking, Gibraltar.

Nutrition PowerBar
Pet Food Alpo, Chef's Blend, Friskies (all), Come 'n Get It, Fancy Feast, Mighty Dog (all)
Prepared Foods
Solon, OH
Ortega (all), Stouffer's (all), Buitoni.
Other Crosse & Blackwell sauces, Maggi bouillon.

Nestlé USA Brands

OTC: NSRGY
55 Avenue Nestlé CH-1800 Vevey, Switzerland
Employees: 229,765
Chairman: Rainer E. Gut 2004 Pay: ? Stock: ?

Update June 2003

  • Nestlé in conjunction with Colgate-Palmolive plans to release Colgate Dental Gum in 2004
  • The FTC (Federal Trade Commission) approved the Nestlé take-over of Dreyer's Grand Ice Cream Inc. The Dreamery, Godiva and Whole Fruit sorbet brands will be divested to a unit of CoolBrands International Inc. as part of the anti-trust deal. Nestlé and Unilever will now control 98 percent of the gourmet ice cream market.

PepsiCo, Inc.

PepsiCo and its divisions and subsidiaries operate in three business segments: Worldwide Snacks, Worldwide Beverages and Quaker Foods North America. The Company's snack food business is comprised of two business units: Frito-Lay North America and Frito-Lay International. The Company's beverage business is comprised of three business units: Pepsi-Cola North America, Gatorade/Tropicana North America and PepsiCo Beverages International. Pepsi also owns SoBe drinks.

Division Brand

Frito-Lay
Cracker Jack, Grandma's cookies, Sunchips, Smart Food, Chee Tos, Rold Gold, Tostitos, Fritos, Wow, Lays Ruffles, Doritos.

Pepsi Cola
Twist, Pepsi (all), Mountain Dew, Code Red (all), Sierra Mist, Lipton Brisk, FruitWorks, Aquafina, Mug Root Beer, Slice, Mirinda, Frappuccino, Lipton’s Iced Tea.

Quaker
(& Gatorade)
Cap'n Crunch, Life, Quisp, Quaker (all), Mother's Natural Foods, Kretschmer, Aunt Jemima (all), Rice-A-Roni, Pasta Roni, Near East, Golden Grain, Mission Pasta, Gatorade (all). Propel fitnes water.

Tropicana
Tropicana (all), Looza juices, Pure Tropics, Frui'Vita juices, Copella juices, Juice Bowl, Kirin-Tropicana juices.
NYSE: PEP
700 Anderson Hill Road Purchase, NY
Employees: 143,000
Chairman / CEO: Steven Reinemund, 55 2001 Pay: $5,760,000 + Stock: $11,660,000

Sara Lee Corp.

Sara Lee organizes its businesses into three global business segments: Food and Beverage, Intimates and Underwear and Household Products. The Food and Beverage segment includes the operations of Sara Lee Meats, Sara Lee Bakery and Sara Lee Beverage. The Company's products and services include fresh and frozen baked goods, processed meats, coffee and tea, beverage systems, intimate apparel, underwear, activewear, legwear and other apparel, and personal, household and shoe care products.

ALL Sara Lee brands

Sara Lee is a global manufacturer and marketer of brand name products in four industry segments:

NYSE: SLE
Three First Nat'l Plaza, Suite 4600
Chicago, IL
Employees: 150,400
Category Major Brands
Sara Lee Foods Hillshire Farm, Sara Lee Bakery, Jimmy Dean, Bryan Foods, Ball Park franks, Aoste (ham), Bimbo (dough), Earth Grains, Rainbo and IronKids fresh bread.
Beverages Superior Coffee, Douwe-Egberts (coffee).
Household Products Ambi-Pur (air fresheners), Champion USA (sporting goods), Kiwi (shoe care), Sanex (body care).
Intimates and Underwear Hanes, Playtex, Leggs, Dim, Bali, JustMySize, Nurdie (hosiery), Lovable USA, Wonderbra.
Chairman, Pres, CEO: C. Steven McMillan, 58 2004 Pay: $8,440,000 + Stock: $1,610,000

Unilever PLC

Unilever moves countless products worldwide. One of the world's top makers of packaged consumer goods, Unilever produces deodorants, fragrances, frozen foods, margarine, soap, and tea. Its brand names include Ben & Jerry's, Country Crock, Lever 2000, Lipton, Q-Tips, Slim-Fast, and Wisk. Unilever's 2000 purchase of Bestfoods (Hellmann's, Skippy) made it one of the world's top three food firms (after Nestlé and Kraft). Unilever is whittling its brands down to 400 (from 1,600) and has split its operations into two global units, separating food and nonfood products. The company is a joint venture of Unilever PLC (UK) and Unilever N.V. (the Netherlands), which trade separately but have one board of directors.

Unilever is the world's third largest food maker and has two global divisions, 'Foods' and 'Home & Personal Care'. Major Unilever food product brands include:

Spreads & Cooking Products I Can't Believe it's not Butter, Rama, Becel, Pro-activ
Health & Wellness Slim-Fast (all)
Tea Lipton, Archetype
Soup & Sauce Knorr, Ragú, Continental, Lawry’s, Unox
Ice Cream Breyers, Magnum, Solero
Frozen Foods Bird's Eye, Findus, Iglo
Dressings Bertolli, Hellmann's, Maille
NYSE: UL
Unilever House, Blackfriars London, UK
Employees: 265,000
Chairman (shared)
Niall W. A. FitzGerald 56 & Antony Burgmans 55
2004 Pay: ? Stock: ?

News:

Resources:

See also:

  • DOR's GM Foods Report
  • Super Size Me (2004), a film by Morgan Spurlock
  • Fast Food Nation (2002), a book by Eric Schlosser

Processed foods are inherently less healthy than natural foods. Generally speaking the farther a food product is from its original state the less healthy it is to consume.

 Content & Design © Freydis
Updated: November, 2012
Created: 2003