The Corporate
Food Pyramid, written by Freydis
Brands and logos are
certainly a study in their own right, but on a
more practical level for the average consumer
merely sorting out which brand fits with which
company is an often daunting task. This report
focuses on the food industry, an important one to
map out because it effects everyone since we all
have to eat and most of us buy it rather than
grow it ourselves. And this report is by no means
an attempt to create an exhaustive list of every
food company and their respective brands but
thanks to the miracle of predatory capitalism we
can get the majority of food brands by merely
listing the few largest corporations. In that
regard the top three global food companies are
Nestle, Kraft and ConAgra in that order.
We all should be
concerned about powerful monopolies dominating a
sector that we critically depend upon for
sustenance. Further the quality and health value
of those products should be questioned. Even a
cursory scan of the top food makers is
enlightening in this regard. Salt, sugar, fat,
alcohol and nicotine, and all of the above from
one source, in some cases!
Another issue -
rapid brand multiplication without significant
product alteration, especially prevalent with
soft drinks, may increase item sales but
ultimately just adds to confusion. Concocting
multiple alternates of the same or nearly
identical product creates an illusion of choice
but mitigates the ability of the consumer to make
accurate purchasing decisions or to support or
penalize corporate actions. This report will
hopefully aid analysis of those and other
concerns.
Brandscape
information varies widely from one company to the
next. Some are obviously eager to list every
product they make, other companies barely post
anything on their corporate web sites making it
difficult to research. Some like Nestle even use
their brand information as a forum to advertise
their products at the same time! Talk about
insecure. Some Like Mars are both privately owned
and intentionally secretive which doesn't make
research any easier either. Furthermore, company
web sites varied widely in aesthetics and
accessibility, from the impressive to the
downright awful. My vote for best web site here
goes to ConAgra and the worst is a toss-up
between the beer companies with their pointless (and
ineffectual) under 21 age checker on the front
page and Coke with its front page
advertisement. Also note that private companies (and
apparently European ones as well) are not under
the same legal restrictions to release certain
critical financial information as those public
companies based in the United States, hence the
'?' in some cases.
You Have
Buying Power
Money is power, everyone
spends money therefore everyone has power; don't squander this
power - use it wisely. Nearly every consumer product has an
alternative. If you don't like a store don't buy there; if you
don't like the products or lifestyle a company promotes, don't
buy their products and if you really dislike them you can
go one step further and boycott them outright and tell others to
do the same. And companies do promote lifestyles but they will
often carefully target their adverting to only reach the segment
they want. For instance Coors (beer) and Subaru (cars) target
homosexuals - if you don't support that lifestyle, don't buy from
those companies or conversely if you do, consider buying
their products.
This sort of effort only
works if you know about the company and you know what their
products are. This may seem simple but it's actually a very
confusing task because brands are not always clearly connected
to the parent company. Food products are just one niche but
that's the focus of this page. Kraft foods is a prime example of
brandscape confusion. Kraft dominates the American food market
selling artificially flavored, colored and preserved food
products laced with chemical compounds only a chemist could tell
you what they really are. Even less healthy are the cigarettes
the parent company of Kraft, Philip Morris, makes a fortune
selling around the world. This confusion is intentional, just
recently Philip Morris changed its name to the more nebulous and
thus safer name of Altria. Can you figure out why they did this?
Think about it.
Every consumer has
significant power through the purchases they make on a daily
basis - more so than they realize because even the largest
company has a bottom line. Especially in a competitive
marketplace boycotts and the actions of astute consumers do make
an impact and corporate decision makers will react to
public demand. 06.03
|
Philip
Morris is a holding company whose
principal subsidiaries are
engaged in the manufacture and
sale of various consumer
products, including cigarettes,
packaged and processed foods and
beverages. Kraft Foods Inc., is
engaged in the manufacture and
sale of various consumer
products, including cigarettes,
foods and beverages and beer.
Philip Morris Capital
Corporation, another wholly owned
subsidiary, is primarily engaged
in leasing activities. Miller is
a brewing company in the United
States. In July 2002, the Company
merged Miller Brewing Company
into South African Breweries plc.
On
April 25, 2002, the shareholders
of Philip Morris Companies Inc.
granted the Company's Board of
Directors the authority to change
the name of the holding company
to Altria Group, Inc. The Board
will retain the discretion to
determine when to effect the name
change.
Product
Divisions:
 |
Former subsidiary company, see entry
under Kraft Foods for more information. |
 |
Miller
Brewing (Beer):
MGD, Miller Lite, SAB
Miller, etc. |
 |
Philip
Morris cigarette brands (partial
list):
Marlboro,
Virginia Slims, Benson
& Hedges, Merit,
Parliament, Alpine, Basic
Cambridge,Bristol, Bucks
Chesterfield, Collector's
Choice, Commander,
English Ovals, Lark,
L&M, Saratoga,
Superslims. |
|
| NYSE:
MO |
120
Park Avenue
New York, NY |
| Employees:
165,000 |
|
| Chairman
/ CEO: Louis Camilleri, 49 |
2004
Pay: $23,850,000 + Stock: $4,240,000 |
|
| Cadbury
Schweppes |
 |
|
Cadbury
Schweppes plc manufactures,
markets, and distributes
internationally branded
confectionary and beverage
products through wholesale and
retail outlets. Cadbury
is the worlds third largest soft-drink
maker.
Cadbury
Brands
Cadbury
Brands include:
7UP, Dr.Pepper, Beldent (gum),
Cadbury (all), Canada Dry,
Clamato, Dairy Milk, Energade,
ibc root beer, loys, mini-eggs,
mini heroes, mistic, motts,
nantucket nectars, orangina,
slushpuppie, sunkist soda,
treborallan, wispa, yowie.

|
| NYSE:
CSG |
25
Berkeley Square
London, UK |
| Employees:
55,799 |
|
| John Sunderland, 58
Chairman |
2004
Pay: ? Stock: ? |
|
June 2003
Update
- Bought: Adams
(chewing gum maker) Trident, Dentyne, etc.
|
The Company
operates in three business segments: Soup and
Sauces, Biscuits and Confectionery, and Away
From Home. The Soup and Sauces segment includes
the Company's worldwide soup businesses. The
Biscuits and Confectionery segment includes the
Pepperidge Farm cookies and crackers business, and
the Arnotts
biscuit business. The Away From
Home segment represents products,
including Campbell's soups, Pace
picante sauce and Campbell's
Specialty Kitchens entrees. |
|
 |
| Chairman:
Harvey Golub, 65 |
2004
Pay: ? |
|
| Coca-Cola
Company |
 |
|
In
North America, the top five
brands in 2001 were Coca-Cola
Classic, Diet Coke, Sprite,
caffeine free Diet Coke and
Dasani, and, in Europe, the top
five brands in 2001 were Coca-Cola,
Diet Coke/Coke Light, Fanta,
Schweppes and Sprite.
Some
major Coke beverage brands:
Aquarius, Bibo, Barq's root beer,
Bonaqua, Cappy, Ciel, Coca-Cola,
DASANI, diet Coke/Coca-Cola
light, Dr Pepper, Fanta,
Fioravanti, Fresca, Fruitopia,
Georgia Coffee, Hi-C, Hit,
Imperial Orchid Tea, Joy, Juggy,
Kapo, Kinley, Kuat, Lift, Limca,
Maaza, Manzana Mia, Marocha Tea,
Mello Yello, Mr Pibb/Pibb Xtra,
Minute Maid (all), Nalu, Play,
POWERADE, Qoo, Samurai, Shock,
Simply Orange, Smart, Sokenbicha,
Sparletta, Sprite, TaB, Thums Up,
Tian Yu Di, Wannabe.
All
Coke Brands
|
| NYSE:
KO |
One
Coca-Cola Plaza
Atlanta, GA |
| Employees:
49,000 |
|
| Chairman,
CEO: E. Neville Isdell, 60 |
2004
Pay: ? Stock: ? |
|
|
ConAgra
Foods aims for the top shelf. It
is the #2 US food company (behind
Kraft Foods). ConAgra Foods is #2
in US frozen foods (behind Nestlé
USA), and with brands including
Butterball and Armour, is a top
player in US meat and poultry
sales. It is one of the country's
largest food service suppliers
and offers shelf-stable foods,
seafood, and dairy products. More
than 30 of its brands, including
Banquet, Chef Boyardee, Healthy
Choice, and Van Camp's, each top
$100 million in annual sales.
ConAgra also makes and
distributes agricultural products
and food ingredients; mills flour
and corn; and trades food
commodities.
ConAgra
has four segments - packaged
foods, food ingredients, meat
processing and agricultural
products but food accounts for 87%
of net sales.
| Category |
Brand
Name |
| Snack
Foods |
ACT
II (popcorn), Andy Capp's
Snacks, Campfire
Marshmallows, Crunch 'n
Munch, David & Sons (sunflower
seeds), Firecracker,
Gilardi Foods, Hunt's
Snack Pack, JHS - J.
Hungerford Smith, Jiffy
Pop (popcorn), Kid
Cuisine, Lunch Makers,
Orville Redenbacher's (popcorn),
Pemmican, Reddi-wip, Slim
Jim, The Max . |
| 'Healthy'
Foods |
Country
Pride, Culturelle, Egg
Beaters, Fleischmann's,
Healthy Choice, Hunt's,
Lightlife, Meridian, Move
Over Butter, PAM,
Rosarita. |
| Other |
Banquet,
Chef Boyardee, Armour,
Big Mama Sausage, Chun King,
Decker, Dennison's, EA
Miller Beef, Eckrich,
Gulden's,Hebrew National,
La Choy, Longmont
Turkey,Luck's, MaMa
Rosa's, Marie
Callender's, Nikos,
Patio, Pierce Chicken,
Ranch Style, Ro*Tel,
Singleton, Texas
Signature Foods, Treasure
Cave, Webber Farms, Wolf
Brand Chili, Wolfgang
Puck, Angela Mia Prima
Choice, Award, Blue
Bonnet, Butterball, Chef
Boyardee, Cook's Ham,
County Line, Homestyle
Bakes, Inland Valley,
Knott's Berry Farm, Lamb
Weston, Manwich,
Margherita Italian
Specialties, Oldham's
Farm, Parkay, Pauly,
Peter Pan, Ready Crisp,
Swift Premium Brown 'N
Serve Sausages, Swiss
Miss, Van Camp's, Wesson. |

|
|
NYSE:
CAG |
|
One ConAgra
Dr. Omaha, NE |
| Employees:
39,000 |
|
| Chairman,
President, and CEO: Bruce C.
Rohde, 55 |
2004
Pay: $10,800,000 Stock: ? |
|
June 2003
Update
-
Bumble
Bee (tuna) - sold to a 'private investor group'
- Chicken - sold to
Pilgrim's Pride Corp.
| Groupe
Danone |
 |
|
Danette,
Danino, Dany, Dannon -- no matter
how it's sold, it's all from
Groupe Danone, one of the world's
largest food producers and the
world leader in dairy products (including
yogurt, cheese, and dairy
desserts) and biscuits (cookies,
crackers, and snacks). Its Evian
and other brands make it #2 in
bottled water (behind Nestlé).
Danone has dozens of regional and
international brands, including
Dannon yogurt (US), Jacob's and
LU cookies and crackers, and HP
and Lea & Perrins sauces.
Refocused on a core of dairy,
beverage, and biscuit businesses,
Danone has sold off many of its
grocery products and beer
operations. It owns almost 45% of
BSN Emballage, a maker of glass
containers.
Danone
claims that just four brands
represent over 50% of sales.
These are:
Danone - fresh dairy products.
LU - world's second largest
biscuit and cracker brand.
Evian and Volvic - bottled water.
Other
major bottled water brands
include Wahaha (China), Aqua (Indonesia),
and Villa del Sur (Argentina).
Danone produces Italian cheeses
under the Galbani brand name and
infant food sold under the Bl´edina
brand name. Danone grocery
products inlcude HP Sauce (UK),
Lea & Perrins (US) and Amoy
in China.

|
|
NYSE:
DA |
17,
Boulevard Haussmann
Paris, France |
| Employees:
88,607 |
|
| Chairman
and CEO: Franck Riboud, 48 |
2004
Pay: ? Stock: ? |
|
| Diageo
plc |
 |
|
Diageo
plc is a worldwide consumer goods
company whose subsidiaries
include UDV (spirits and wines),
Guinness (brewer and marketer of
Guinness stout and other brands).
Guinness
UDV produces and distributes a
wide range of brands, including
Johnnie Walker Scotch whiskies,
Guinness stout, Smirnoff vodka,
J&B Scotch whisky, Baileys
Original Irish Cream liqueur,
Tanqueray gin and Malibu
specialty spirit. Through the
acquisition of Seagram, Diageo
also offers Captain Morgan rum,
Crown Royal Canadian whisky,
Seagram's 7 Crown American
whisky, Seagram's VO Canadian
whisky and Barton & Guestier
wines.
|
|
NYSE:
DEO |
8
Henrietta Place
London, UK |
| Employees:
32,392 |
|
| Chairman: Paul
Walsh, 49 |
2004
Pay: ? Stock: ? |
|
Fortune
Brands is a conglomerate making a multitude of products from
Moen faucets to Master locks to Swingline staplers and more.
One of Fortune's consumer product lines is wine and
'premium' liquor.
|
Category |
Brands |
|
Spirits & Wine |
Bourbon:
Jim Beam, Jim Beam Black, Maker's Mark, Old Grand-Dad,
Old Crow, Jim Beam Rye, Old Overholt, Distillers'
Masterpiece
Small Batch Bourbon: Booker's, Baker's, Knob Creek,
Basil Hayden's
American Blended Whiskey: Kessler, Calvert Extra
Canadian Blended Whisky: Canadian Club, Windsor, Lord
Calvert, Tangle Ridge, Alberta Springs
Scotch Whisky: Teacher's
Single Malt Scotch: Laphroaig, The Dalmore
Spanish Blended Whisky: DYC
Tequila: Sauza, El Tesoro de Don Felipe, Chinaco
Cognac: Courvoisier
Vodka: VOX, Wolfschmidt, Kamchatka, Gilbey's
Rum: Ronrico
Gin: Larios, Gilbey's, Calvert
Brandy: Fundador, Centenario, Jacobi
Cordials: DeKuyper, Starbucks™ Coffee Liqueur,
Starbucks™ Cream Liqueur, Kamora, Kuemmerling, After
Shock, Leroux, Castellana, Sourz
Pre-Mixed Cocktails: Jim Beam & Cola, Jim Beam Black &
Cola, Jim Beam Choice & Dry
Wine: Clos du Bois, Geyser Peak, William Hill, Buena
Vista, Wild Horse, Gary Farrell, Haywood Estate, J.
Garcia, Jakes Fault
Port: Cockburn's
Sherry: Harveys |
 |
|
|
NYSE: FO |
300
Tower Parkway
Lincolnshire, IL 60069 |
|
Employees:
31,851 |
|
|
Chairman, CEO: Norman H. Wesley , 55 |
2005
Pay: $ 2,510,000 Stock: $ 8,690,000 |
| General
Mills, Inc. |
 |
General
Mills, Inc. is a producer of
packaged consumer foods,
including, cereals, desserts,
flour and baking mixes, dinner
and side dish products, snack
products, beverages, yogurt
products and foodservice products.
| Category |
Brands |
| Big
G Cereals |
Apple
Cinnamon Cheerios, Basic
4, Berry Berry Kix, Boo
Berry, Cheerios, Chex (all),
Cinnamon Grahams,
Cinnamon Toast Crunch,
Cocoa Puffs, Cookie
Crisp, Count Chocula,
Country Corn Flakes,
Fiber One, Franken Berry,
French Toast Crunch,
Frosted Cheerios, Frosted
Wheaties, Gold Medal
Raisin Bran, Golden
Grahams, Harmony, Honey
Nut Cheerios, Honey Nut
Clusters, Kaboom, Kix,
Lucky Charms, Milk 'n
Cereal Bars (all), Multi
Grain Cheerios, Nature
Valley Low Fat Fruit
Granola, Nesquik, Oatmeal
Crisp (all), Para Su
Familia (all), Raisin Nut
Bran, Reese's Peanut
Butter Puffs, Snack'n
Dash (all), Team
Cheerios, Total Brown
Sugar & Oats, Total
Corn Flakes, Total Raisin
Bran, Total Whole Grain,
Trix, Wheaties, Wheaties
Energy Crunch,Wheaties
Raisin Bran. |
| Baking
Products |
Bisquick
(all), Gold Medal (all),
Pouch Mix (all), Quick
Bread (all), Shake n Pour
(all), Snackin Cake (all),
Stir 'n Bake (all),
Supermoist (all), Sweet
Rewards (all), Wondra
Flour. |
| Meals |
Bacos
Bits, Bacos Chips, Bowl
Appetit (all), Chicken
Helper (all), Green Giant
(all), Hamburger (all),
Lloyd's (all), Old El
Paso (all), Potato Buds,
Potato Specialty (all),
Progresso (all), Suddenly
Salad (all), Tuna Helper
(all). |
| Yoplait
- Colombo |
Colombo
(all), Expresse (all), Go-Gurt
(all), Trix (all),
Yoplait (all), Yumsters (all).
|
| Snacks |
Bugles
(all), Chex Mix (all),
Dunkaroos (all), Fruit By
The Foot (all), Fruit
Gushers (all), Fruit Roll
Ups (all), Fruit Shapes (all),
Gardetto's (all), Nature
Valley Granola (all), Pop
Secret (all), Wahoos (all).
|
| Pillsbury |
Big
Country Biscuits (all),
Peter Cottontail Cookies,
Dip'ums (all), Dulce de
Leche Caramel Sweet
Rolls, Grands! (all),
Home Baked Classics (all),
Hungry Jack (all), Jeno's
(all), Pet Ritz Pie (all),
Pillsbury (all), Toaster
Bagels (all), Toaster
Scrambles (all), Toaster
Strudel (all), Totino's (all). |
| Small
Planet Foods |
CF
Cereal (all), CF Entrees
(all), CF Fancy Fruit
Spread (all), CF Ice
Cream Novelties (all), CF
Meals for a Small Planet
(all), CF Quickstart (all),
CF Sorbet & Cream (all),
CF Vegetable Blends (all),
CF Veggie & Chicken
Bowl (all), CF Veggie
Bowl (all), CF Yogurt Bar
(all), MG Grill Chef
Barbecue (all).
|

|
| NYSE:
GIS |
| Number
One General Mills Blvd.
Minneapolis, MN |
| Employees:
27,580 |
|
| Chairman,
CEO: Stephen Sanger, 58 |
2004
Pay: $4,710,000 + Stock: $12,910,000
|
|
|
The
Company's principal products
include ketchup, condiments and
sauces, frozen food, pet
products, soups, beans and pasta
meals, tuna and other seafood
products, infant food and other
processed food products.
Major
trademarks include Heinz, College
Inn, StarKist, Classico, Quality
Chef, Yoshida, Jack Daniels,
Catelli, Wyler's, E-Z Squirt,
Diana Sauce, Bell 'Orto, Bella
Rosa, Pablum, Chef Francisco,
Domani, Omstead, 9-Lives, Kibbles
n' Bits, Ken-L-Ration, Reward,
Gravy Train, Skippy, Nature's
Recipe, Pounce, Snausages, Jerky
Treats, Pup-Peroni, Wagwells,
Techni-cal, Medi-cal, Meaty Bone,
Ore-Ida, Bagel Bites, Moore's,
Rosetto, Weight Watchers, Boston
Market, Smart Ones, Hot Bites,
Poppers, TGI Friday's and Delimex.
|
| NYSE:
HNZ |
| 600 Grant
St., Pittsburgh,
PA |
| Employees:
37,500 |
|
| Chairman, Pres,
CEO: William Johnson, 55 |
2004
Pay: $6,880,000 + Stock: $7,250,000 |
|
|
The
principal products of the Company
are fruit spreads, dessert
toppings, peanut butters, frozen
peanut butter and jelly
sandwiches, industrial fruit
products, fruit and vegetable
juices, beverages, syrups,
condiments and gift packages. On
June 1, 2002, the Company merged
with the Jif peanut butter and
Crisco shortening and oils
businesses of The Procter &
Gamble Company. With the addition
of the Jif and Crisco businesses
in fiscal 2003, fruit spreads,
peanut butter and shortening and
oils are together expected to
make up approximately 75% of the
Company's business.
J.M.
Smucker purchased Folgers coffee from Procter &
Gamble for $2.95 billion in June 2008.
Smucker
brands
|
Folgers Coffee |
 |
|
|
| NYSE:
SJM |
One
Strawberry Lane
Orrville, OH |
| Employees:
2,950 |
|
Chairman,
Co-CEO: Timothy Smucker, 60
with Richard Smucker, 56 |
2004
Pay (each): $1,370,000
Stock: $780,000 |
|
|
Kellogg
Company is a producer of ready-to-eat
cereal and convenience foods such
as cookies, crackers, toaster
pastries, cereal bars, frozen
waffles, meat alternatives, pie
crusts and ice cream cones. The
Company also markets cookies,
crackers and other convenience
foods of its Keebler Foods
Company subsidiary under other
brands such as Kellogg's,
Keebler, Cheez-It, Murray and
Famous Amos, and manufactures
private label cookies, crackers
and other products.
Products
include,
Cereal:
Kellogg's Corn Flakes,
Frosted Flakes, All-Bran
(all), Apple Jacks,
Cinnamon Crunch Crispix,
Cocoa Rice Krispies,
Complete (all), Corn
Pops, Cracklin' Oat Bran,
Crispix, Disney cereals (all),
Froot Loops, Honey Crunch
Corn Flakes, Just Right
Fruit & Nuts,
Marshmallow Blasted Froot
Loops, Mini-Wheats (all),
Mueslix, Pokemon, Product
19, Raisin Bran Crunch,
Raisin Bran Crunch, Rice
Krispies Treats, Rice
Krispies, Smacks, Smart
Start, Special K (all),
Raisin Bran, Low-Fat
Granola (all).Other:
Pop-Tarts (all), Eggo (all),
Nutri-Grain (all), Rice
Krispies Treats (all) and
Special K Bar (all),
Stuffing Mix, Corn Flake
Crumbs.
< Product
Info page
>
|
 |
|
| NYSE:
K |
One
Kellogg Square,
Battle Creek, MI |
| Employees:
25,250 |
|
| Chairman,
CEO: Carlos Gutierrez, 48 |
2004
Pay: $7,390,000
Stock: $1,950,000 |
|
|
Kraft Foods, Inc., through its subsidiaries,
engages in the manufacture and sale of packaged
foods and beverages in the United States,
Canada, Europe, Latin America, Asia Pacific,
Africa, and the Middle East. It offers packaged
food products, including snacks, such as
cookies, crackers, salted snacks, biscuits, and
chocolate confectionery; beverages, including
coffee, aseptic juice drinks, flavored water,
and powdered beverages; and cheese and dairy,
such as natural, process, and cream cheeses. The
company also offers grocery, including
ready-to-eat cereals, enhancers, and desserts;
and convenient meals, such as frozen pizza,
packaged dinners, lunch combinations, and
processed meats. It serves supermarket chains,
wholesalers, super centers, club stores, mass
merchandisers, distributors, convenience stores,
gasoline stations, drug stores, value stores,
and other retail food outlets. Kraft Foods sells
its products through distribution centers,
satellite warehouses, company-operated and
public cold-storage facilities, depots, and
other facilities. The company was founded in
2000 and is based in Northfield, Illinois. Kraft
Foods, Inc. was formerly a subsidiary of Altria
Group, Inc.
"Today, Kraft is the largest packaged
food company in the U.S. and Canada."
Kraft is the world's second largest food
maker.
|
Partial Listing of
Kraft Food Brands
100% Bran
A. 1.
Air Crisps
Alpha-Bits
Athenos Hummus
Back to Nature
Baker's
Balance
Banana Nut Crunch
Barnum's Animals
Better Cheddars
Biscos
Blueberry Morning
Boca
Breakstone's
Bull's-Eye
Café Creme
Calumet Baking Powder
Cameo
CarbWell
Certo
Cheese Nips
Cheez Whiz
Chips Ahoy!
Churny
Cinna-Cluster Raisin Bran
Claussen
Comet Cups (ice cream cones)
Cool Whip
Corn Nuts
Country Time
Cracker Barrel
Cranberry Almond Crunch
Crown Pilot
Crystal Light
Dad's
DiGiorno
Doo Dad
Dream Whip
D-Zerta
Easy Cheese
Energy Bars
Ever Fresh
Family Favorites
Famous Chocolate Wafers |
Flavor Crisps
Frosted Shredded Wheat
Fruit & Fibre
Fruit20
General Foods International
Gevalia
Ginger Snaps
Golden Crisp
Good Seasons
Grape-Nuts
Great Grains
Grey Poupon
Handi-Snacks
Harvest Crisps
Harvest Moon
Hoffman's
Honey Bunches of Oats
Honey Maid
Honeycomb
Jack's
Jell-O
Jet-Puffed marshmallows
Knox Gelatine
Knudsen
Knudsen
Kool-Aid
Light n' Lively
Lorna Doone
Louis Rich
Lunchables
Mallomars
Marshmallow Twirls
Maxwell House
Minute
Miracle Whip
Nabisco Grahams
Nabs
National Arrowroot
Natural Bran Flakes
Newtons
Nilla
Nutter Butter
Old English
Old Fashioned
Oreo
Oscar Mayer |
Oven Fry
PB Crisps
Pebbles
Pecan Passion
Pecanz
Philadelphia Cream Cheese
Pinwheels
Planters peanuts
Polly-O
Post
Postum
Raisin Bran
Ritz
Royal Lunch
Sanka
Sauceworks
Seven Seas
Shake ‘n Bake
Shredded Wheat
SnackWell's
Social Tea
South Beach Diet
Stoned Wheat Thins
Stove Top Stuffing Mix
Sure-Jell
Tang
Tassimo
Teddy Grahams
Temp-tee Cream Cheese
Terry's
Toasties
Toblerone
Tombstone
Torrefazione Italia
Triscuit
Uneeda
Vegetable Thins
Velveeta
Veryfine
Waffle Crisp
Wheat Thins
Wheatsworth
Wild Thornberry's
Woody's cold pack cheese
Yuban
Zwieback |
|
|
|
NYSE:
KFT |
Three
Lakes Drive
Northfield, IL 60093 |
| Employees:
90,000 |
|
News
Update 2007: Kraft to buy Danone Cookie Division
Kraft, the world's second-biggest food maker, will add
Danone's Petit Ecolier chocolate biscuits and TUC crackers to
its own Oreo and Ritz brands. ...
Snacks will account for 35 percent of Kraft's total sales, up
from 29 percent before the Danone transaction. Kraft will have
the largest cookie and cracker market share in Europe and
vault from second to first in its share of revenue in Asia.
...
Besides LU, Danone is selling brands including Petit Dejeuner,
Cracotte and Ourson. The sale excludes Danone's stakes in
biscuit businesses in India and Latin America. ...
Danone, which also bottles Evian water, can now
``fully concentrate'' on dairy and mineral-water drinks, ``two
fast- growth categories of food products with a strong health
orientation,'' Danone Chief Executive Officer Franck Riboud
said in the statement.
From:
Kraft Offers EU5.3 Billion for Danone Cookie Division,
by Ladka Bauerova and Chris Burritt, Bloomberg, July 3, 2007.
| CEO: Irene B.
Rosenfeld, 54 |
2006
Pay: $6,430,000
Stock: $2,060,000 |
| M&M
Mars Company |
 |
|
Mars
is a private planet orbiting
around chocolate, rice, and pet
food. The #2 US candy maker (behind
Hershey) makes global favorites,
including M&M's, Snickers,
and the Mars bar. Its other
products include 3 Musketeers,
Dove, Milky Way, Skittles, Twix,
and Starburst sweets; Combos and
Kudos snacks; Uncle Ben's rice;
and pet food under the names
Pedigree, Sheba, and Whiskas.
Mars also makes drink vending
equipment and electronic
automated payment systems. The
Mars family (including siblings
Forrest Mars Jr., president and
CEO John Mars, and VP Jacqueline
Badger Mars) owns the highly
secretive firm -- making the Mars
family one of the richest in the
country.
What
does Mars make?
Mars
produces candy and pet food (hopefully
not on the same production line).
Here is a list of many of those
brands:
Amicelli, Aquarian, Balisto,
Castellari, Catsan, Chappi,
Combos, Dove, Ebly, Ethel-m,
Exelpet, Fanfare, Flavia, Frolic,
Golden Cob, Good-O, Kal Kan, Kan
Tong, Kit e Kat, Klix,
Linguanotto, Lockets, Lucky,
M&M's, Maltesers, Mars,
Masterfood (all), Milkyway,
Mondo, My dog, Pedigree (all),
Raris, Sheba, Skittles, Snickers,
Starburst, Suzi Wan, Tunes, Twix,
Uncle Ben's, Waltham, Whiskas.
|
|
| CEO
John Mars |
2004
Pay: ? Stock: ? |
|
|
With
instant coffee, baby formula, and
the bottled water to mix them
with, Nestlé's crunch is in more
than just chocolate. The world's
#1 food company, Nestlé is the
world leader in coffee (Nescafé)
and bottled water (Perrier).
Ranging from pet food to pasta,
chocolate, and dairy products,
its largest global brands include
Buitoni, Friskies, Maggi, Nescafé,
Nestea, and Nestlé. In addition
to food products, Nestlé owns
about 75% of Alcon Laboratories (ophthalmic
drugs, contact lens solutions,
and equipment for ocular surgery)
and has an indirect stake in
cosmetic giant L'Oreal.
Growth
has come from acquisitions and
steady penetration into
developing markets. Nestlé has
about 500 factories in more than
70 countries.
Nestlé
USA is a division of Nestlé S.A.
which is the world's largest food
company. Key Nestlé USA
categories:
| Category |
Brand
Name |
| Beverages
|
Nescafé
coffee, NESQUIK, Libbys
juice, Kerns nectars,
Tasters Choice
coffee, Nestea tea,
Carnation (all), Juicy
Juice, Coffee-mate, Milo
powdered beverage. |
Confections
& Snacks
Based in Glendale,
California |
Butterfinger,
Peters Chocolate, Nestle
Crunch (all), Baby Ruth,
Raisinets (all), Goobers,
100 Grand, BIT-O-HONEY,
SPREE, SweeTARTS (all),
Oh Henry!, Sno-Caps,
Nips, Turtles, Treasures,
Wonderball,Perugina. Willy
Wonka Candy Factory:
Nerds, Shock Tarts,
Runts, Gobstopper, Laffy
Taffy, Tart N
Tinys, Wacky Wafers,
Bottle Caps, TANGY TAFFY,
LIK-M-AID, FUN DIP, PIXY
STIX, The Wonka bar.
Kathryn
Beich:
Imps, Golden Crumbles,
Katydids, Chocolate
Covered Pretzels, Gourmet
Nuts, Buttermints,
Truffles, Caramel Crunch,
Cookies, PB Chips, Almond
Bars, Screamerz, Katys
Saltwater Taffy.
Baking
Products:
Nestlé Toll House (all),
Alber's Corn Meal and
Grits, Libbys
Pumpkin.
Peters
Chocolate:
Milk chocolate: Ultra,
Broc, Madison, Chatham.
Dark chocolate Burgundy,
Viking, Gibraltar.
|
| Nutrition |
PowerBar |
| Pet
Food |
Alpo,
Chef's Blend, Friskies (all),
Come 'n Get It, Fancy
Feast, Mighty Dog (all) |
Prepared
Foods
Solon, OH |
Ortega
(all), Stouffer's (all),
Buitoni. |
| Other |
Crosse
& Blackwell sauces,
Maggi bouillon. |
Nestlé
USA Brands

|
|
OTC:
NSRGY |
| 55
Avenue Nestlé CH-1800
Vevey, Switzerland |
| Employees:
229,765 |
|
| Chairman:
Rainer E. Gut |
2004
Pay: ? Stock: ? |
|
Update June
2003
- Nestlé
in conjunction with
Colgate-Palmolive plans to release Colgate Dental Gum
in 2004
- The FTC (Federal Trade
Commission) approved the
Nestlé
take-over of Dreyer's Grand
Ice Cream Inc. The Dreamery, Godiva and Whole
Fruit sorbet brands will be divested to a unit of
CoolBrands International Inc. as part of the anti-trust deal. Nestlé
and Unilever will now control 98 percent of the gourmet ice
cream market.
|
PepsiCo
and its divisions and
subsidiaries operate in three
business segments: Worldwide
Snacks, Worldwide Beverages and
Quaker Foods North America. The
Company's snack food business is
comprised of two business units:
Frito-Lay North America and Frito-Lay
International. The Company's
beverage business is comprised of
three business units: Pepsi-Cola
North America, Gatorade/Tropicana
North America and PepsiCo
Beverages International. Pepsi
also owns SoBe drinks.
| Division |
Brand |

Frito-Lay |
Cracker
Jack, Grandma's cookies,
Sunchips, Smart Food,
Chee Tos, Rold Gold,
Tostitos, Fritos, Wow,
Lays Ruffles, Doritos. |

Pepsi
Cola |
Twist,
Pepsi (all), Mountain
Dew, Code Red (all),
Sierra Mist, Lipton
Brisk, FruitWorks,
Aquafina, Mug Root Beer,
Slice, Mirinda,
Frappuccino, Liptons
Iced Tea. |

Quaker
(&
Gatorade) |
Cap'n
Crunch, Life, Quisp,
Quaker (all), Mother's
Natural Foods,
Kretschmer, Aunt Jemima (all),
Rice-A-Roni, Pasta Roni,
Near East, Golden Grain,
Mission Pasta, Gatorade (all).
Propel fitnes water. |

Tropicana |
Tropicana
(all), Looza juices, Pure
Tropics, Frui'Vita
juices, Copella juices,
Juice Bowl, Kirin-Tropicana
juices. |
|
| NYSE:
PEP |
| 700
Anderson Hill Road
Purchase, NY |
| Employees:
143,000
|
|
| Chairman
/ CEO: Steven Reinemund, 55 |
2001
Pay: $5,760,000 + Stock: $11,660,000 |
|
|
Sara
Lee organizes its businesses into
three global business segments:
Food and Beverage, Intimates and
Underwear and Household Products.
The Food and Beverage segment
includes the operations of Sara
Lee Meats, Sara Lee Bakery and
Sara Lee Beverage. The Company's
products and services include
fresh and frozen baked goods,
processed meats, coffee and tea,
beverage systems, intimate
apparel, underwear, activewear,
legwear and other apparel, and
personal, household and shoe care
products.
ALL
Sara Lee brands
Sara
Lee is a global manufacturer and
marketer of brand name products
in four industry segments:
|
| NYSE:
SLE |
Three
First Nat'l Plaza, Suite
4600
Chicago, IL |
| Employees:
150,400 |
|
| Category |
Major
Brands |
| Sara
Lee Foods |
Hillshire
Farm, Sara Lee Bakery,
Jimmy Dean, Bryan Foods,
Ball Park franks, Aoste (ham),
Bimbo (dough), Earth
Grains, Rainbo and
IronKids fresh bread. |
| Beverages |
Superior
Coffee, Douwe-Egberts (coffee). |
| Household
Products |
Ambi-Pur
(air fresheners),
Champion USA (sporting
goods), Kiwi (shoe care),
Sanex (body care). |
| Intimates
and Underwear |
Hanes,
Playtex, Leggs, Dim,
Bali, JustMySize, Nurdie
(hosiery), Lovable USA,
Wonderbra. |
|
| Chairman, Pres,
CEO: C. Steven McMillan, 58 |
2004
Pay: $8,440,000 + Stock: $1,610,000 |
|
|
Unilever
moves countless products
worldwide. One of the world's top
makers of packaged consumer
goods, Unilever produces
deodorants, fragrances, frozen
foods, margarine, soap, and tea.
Its brand names include Ben &
Jerry's, Country Crock, Lever
2000, Lipton, Q-Tips, Slim-Fast,
and Wisk. Unilever's 2000
purchase of Bestfoods (Hellmann's,
Skippy) made it one of the
world's top three food firms (after
Nestlé and Kraft). Unilever is
whittling its brands down to 400
(from 1,600) and has split its
operations into two global units,
separating food and nonfood
products. The company is a joint
venture of Unilever PLC (UK) and
Unilever N.V. (the Netherlands),
which trade separately but have
one board of directors.
Unilever
is the world's third largest food
maker and has two global
divisions, 'Foods' and 'Home
& Personal Care'. Major
Unilever food product brands
include:
| Spreads
& Cooking Products |
I
Can't Believe it's not
Butter, Rama, Becel, Pro-activ |
| Health
& Wellness |
Slim-Fast
(all) |
| Tea |
Lipton,
Archetype |
| Soup
& Sauce |
Knorr,
Ragú, Continental, Lawrys,
Unox |
| Ice
Cream |
Breyers,
Magnum, Solero |
| Frozen
Foods |
Bird's
Eye, Findus, Iglo |
| Dressings |
Bertolli, Hellmann's, Maille |
|
| NYSE:
UL |
| Unilever
House, Blackfriars
London, UK |
| Employees:
265,000 |
|
Chairman
(shared)
Niall W. A. FitzGerald 56 &
Antony Burgmans 55 |
2004
Pay: ? Stock: ? |
|
News:
-
ConAgra buys Ralcorp, biggest takeover in US food sector
in a decade, Bloomberg, November 27,
2012
-
Study in Rats Shows High-Fructose Diet Sabotages
Learning, Memory,
ScienceDaily, May 15, 2012
-
Diamond stacks up with $1.5B deal to buy Pringles,
by Michelle Chapman, AP, April 5,
2011
-
Yoplait Stake Is Said to Draw Interest From Grupo Lala,
Mengniu,
by Anne-Sylvaine Chassany and Jeffrey
McCracken, Bloomberg, October 14, 2010
-
Buy Local—Take Your Family’s Food Safety Into Your Own
Hands,
American Free Press, October 2010
-
Too much salt from processed foods poisoning Americans,
by Steven Reinberg, HealthDay, June 24, 2010
-
TV advertising worsening obesity and sickness,
by Emily Sohn, Discovery News, June 3, 2010
-
Toxic Chinese milk contaminates food worldwide,
by Elaine Kurtenbach, AP, September 27, 2008
-
Water Super Profits in a Time of Crisis: Who Controls the
World’s Water?,
by Sakuma Tomoko, Japan Focus, September 8,
2008
-
FTC investigates food and drink ads targeted at kids,
by Kevin Freking, AP
-
'How
to manufacture a global food crisis,
by Walden Bello, Japan Focus, May 31, 2008.
-
J.M. Smucker buys Folgers for $2.95 billion,
by Thomas J. Sheeran, AP, June 4, 2008.
-
Multinationals make billions in profit out of growing global
food crisis,
The
Independent (UK), May 4, 2008
-
Halal and kosher meat should not be slipped in to food chain,
The
Independent (UK), April 7, 2008
-
Food additives 'could be as damaging as lead in petrol',
The Independent (UK), April 5, 2008
-
Mega-farms trend magnifies food poisoning problem,
USA
Today, February 2, 2008
-
The Hundred-Mile Diet,
by Christopher Ketcham, The
Nation, August 23, 2007
-
New Zealand: obesity warning labels on food proposed,
AP,
August 31, 2007
-
The great biofuel fraud,
by F William Engdahl, ATOL,
August 1, 2007.
-
TV study:
'Kids besieged by food ads' ,
USA TODAY, March 28,
2007.
-
Nestle to buy fat buster Jenny Craig,
Reuters,
June 19, 2006
-
Protest pressure convinces soft drink companies to
stop sales in schools,
May 3, 2006
-
UK:
New labels send 'unhealthy' food into sales dive,
London Times, April 23, 2006
-
Kosher debate linked to feuding rabbis,
AP News, July 3,
2005
-
The Decline of Brands,
Wired News, November 2004
-
Organic food
companies tussle with FDA over anti-biotech
labels (2002)
Resources:
See also:
-
DOR's GM Foods
Report
-
Super Size Me (2004), a film by Morgan Spurlock
- Fast
Food Nation (2002), a book by Eric Schlosser
Processed foods are
inherently less healthy than natural foods. Generally speaking
the farther a food product is from its original state the less
healthy it is to consume.
|